Research / User Testing / UX / UI Design
In 2018 Google created a new division called 'Create with Google'. Create with Google's purpose is to create a community to inspire and educate creatives on the potential of Google's large spread of platforms. A huge part of Create with Googles existence is the creation and supply of useful tools. One such tool is the YouTube Mockup Tool, aimed towards Creatives in the Videography and Advertising Industry.
We were brought in to Googles headquarters in Sydney thoroughly test, validate, and design a robust tool 'Creative Makers' could integrate into their workflow.
Head of Create with Google
The Task at hand
Prototyping a tool
An early inVision prototype demonstrating the workflow
Countless rounds of prototypes, user testing, and tech exploration helped to refine the finalised interface and product.
As I had designed the Create with Google website in tandem, a dedicated page was created to communicate the value of the tool.