Research / User Testing / UX / UI Design
The Qantas loyalty division noticed the majority of their Qantas Point Earning Credit Card 'QPECC' holders where not optimally gaining or spending Qantas points. They wanted a digital tool which could help educate their cardholders on the ways in which to earn and spend these points.
HOW MIGHT WE
1. How might we allow QPECC members to seamlessly onboard into the Earn Companion experience and increase their confidence through a clear display of relevant information?
2. How might we clearly display rewards in a way that is both motivating and achievable and helps members leave FOMO behind?
3. How might we seamlessly display QPECC Members’ current and possible points in a way that highlights potential - and encourages behavior - to maximise point earnings?
IDEATE on solutions
Prototyping & tEsting
Multiple rounds of design iteration, testing with users, presenting to stakeholders, branding and marketing teams allowed us to iterate on each component and establish an elevated interpretation of the Qantas digital branding.
Qantas had existing component libraries, however they where fractured and inconsistent. In order for us to do our job correctly we quickly realised we needed to bring everything together into a single source. We started with the base, then added components to the system as we designed them.
All styles and components were then built into Storybook, a UI Component Repository for the development team. This allowed our team to build out interfaces with speed and consistency.
We successfully launched Card Companion to the public in February of 2020. With a successful marketing campaign that brought in 10,000 users within the first 2 weeks.
Ongoing our design system and new design direction was picked up and utilised internally by multiple teams.
The Card Companion product was always intended to be a stand-alone native app, and this is still the case. The COVID-19 pandemic immediately paused further work on this.