Branding / Research / User Testing / UX / UI Design
This is my personal startup story. In 2017, a client of mine at the time, Ian Baddok had created a rudimentary route optimisation engine, and it worked, extremely well. Popularity with online shopping was ever-increasing, food delivery services were exploding and logistic services had more work then they could handle.
We saw an opportunity to provide a much-needed service. We partnered up and forged ahead crafting a brand and business around this engine.
What businesses or industries could benefit from an optimisation engine? What’s business day to day, pain points, motivations?
We began interviewing contacts across various industries. From courier companies to software providers we were able to get across a wide spread of the potential market.
Customer Persona Workshop
Customer Profile & Value Prop Canvas
Reviewing the Value Proposition Fit
Synthesising user research into a value proposition
After much deliberation, we settled with the name goloop, pronounced “go loop". It was memorable, simple. I dusted off my old logo design skillset and got to work. I chose blue as our primary colour to reflect trust/reliability and, for our secondary, green as an homage to the 'GO' traffic light.
I created a component library, allowing me to craft the interface of the product with speed. This also gives the development team all the basics and variations needed.
Our product could be used strictly as a codebase hooking into our customers' existing infrastructure, or as a stand-alone product that delivers the majority of the features businesses would need to automate and optimise.
The Fleet Manager gives our users the ability to manage addresses, drivers, and schedules/jobs. It is an all in one solution for small to medium-sized businesses. From everything from Fish Mongers to Courier Companies, the Fleet Manager not only creates schedules in seconds, but it also gives real-time access to drivers progresses throughout the day.
Our Driver App gives our drivers a clear route for the day, allowing them to get up and running without any manual planning necessary. Special attention was given to keen the interface as lean and simple as possible to avoid distraction on the road.