GoLoop

Branding / Research / User Testing / UX / UI Design

This is my personal startup story. In 2017, a client of mine at the time, Ian Baddok had created a rudimentary route optimisation engine, and it worked, extremely well. Popularity with online shopping was ever-increasing, food delivery services were exploding and logistic services had more work then they could handle.

We saw an opportunity to provide a much-needed service. We partnered up and forged ahead crafting a brand and business around this engine.

Exploration & Ideation

What businesses or industries could benefit from an optimisation engine? What’s business day to day, pain points, motivations?

We began interviewing contacts across various industries. From courier companies to software providers we were able to get across a wide spread of the potential market.

"I want to see why it’s taking my drivers so long to complete their routes. We’re averaging 70% completion per day delivering our parcels.”

James
Hunter Express

1.

Customer Persona Workshop

Gave us a general understanding of what industry type our potential clients belong too, responsibilities, motivations and pain points.

2.

Customer Profile & Value Prop Canvas

Insights from our personas allowed us to develop a profile and a value map. Identifying pain relievers & gain creators for our customers.

3.

Reviewing the Value Proposition Fit

Are products and services addressing essential customer gains and pains? Where are gaps & opportunities?

4.

Assumption Mapping

We brainstormed solutions & capture them in the form of assumptions then sorted these by risk.

Synthesising user research into a value proposition

“GoLoop’s Automated Fleet Management engine saves hours of manual planning while minimising road time and maximising on-time rates.”

Branding

After much deliberation, we settled with the name goloop, pronounced “go loop". It was memorable, simple. I dusted off my old logo design skillset and got to work. I chose blue as our primary colour to reflect trust/reliability and, for our secondary, green as an homage to the 'GO' traffic light.

Component Library

I created a component library, allowing me to craft the interface of the product with speed. This also gives the development team all the basics and variations needed.

The Website

Our product could be used strictly as a codebase hooking into our customers' existing infrastructure, or as a stand-alone product that delivers the majority of the features businesses would need to automate and optimise.

The Fleet Manager 

The Fleet Manager gives our users the ability to manage addresses, drivers, and schedules/jobs. It is an all in one solution for small to medium-sized businesses. From everything from Fish Mongers to Courier Companies, the Fleet Manager not only creates schedules in seconds, but it also gives real-time access to drivers progresses throughout the day.

The Driver App

Our Driver App gives our drivers a clear route for the day, allowing them to get up and running without any manual planning necessary. Special attention was given to keen the interface as lean and simple as possible to avoid distraction on the road.