Exploration & Ideation
In 2017 a client of mine at the time, Ian Baddok, had created a rudimentary route optimisation engine, and it worked extremely well. What businesses or industries could benefit from an optimisation engine? What's their day-to-day, their pain points, their motivations?
We began interviewing contacts across various industries. From courier companies to software providers, we were able to get across a wide spread of the potential market.
"I want to see why it's taking my drivers so long to complete their routes. We're averaging 70% completion per day delivering our parcels." James
Hunter Express
Customer Persona Workshop
Gave us a general understanding of what industry type our potential clients belong to, their responsibilities, motivations and pain points.
Customer Profile & Value Prop Canvas
Insights from our personas allowed us to develop a profile and a value map, identifying pain relievers and gain creators for our customers.
Reviewing the Value Proposition Fit
Are products and services addressing essential customer gains and pains? Where are the gaps and opportunities?
Assumption Mapping
We brainstormed solutions and captured them in the form of assumptions, then sorted these by risk.
“GoLoop’s Automated Fleet Management engine saves hours of manual planning while minimising road time and maximising on-time rates.”
Branding
After much deliberation, we settled on the name goloop, pronounced "go loop". It was memorable and simple. I dusted off my old logo design skillset and got to work. I chose blue as our primary colour to reflect trust and reliability and, for our secondary, green as an homage to the 'GO' traffic light.
Component Library
I created a component library, allowing me to craft the interface of the product with speed. This also gives the development team all the basics and variations needed.
The Website
Our product could be used strictly as a codebase hooking into our customers' existing infrastructure, or as a stand-alone product that delivers the majority of the features businesses would need to automate and optimise.
The Fleet Manager
The Fleet Manager gives our users the ability to manage addresses, drivers, and schedules. It is an all-in-one solution for small to medium-sized businesses. For everyone from fishmongers to courier companies, the Fleet Manager not only creates schedules in seconds, it also gives real-time access to drivers' progress throughout the day.
The Driver App
Our Driver App gives our drivers a clear route for the day, allowing them to get up and running without any manual planning necessary. Special attention was given to keeping the interface as lean and simple as possible to avoid distraction on the road.
