|Project||FCB Responsive “Smart” Website|
|Expertise||UI UX Design + Web Design + User Experience|
FCB Group needed a complete overhaul of their online presence. My role? I wore pretty much every hat in this project from digital hierarchy, strategy, user experience design, digital design, and development all the way through to training and support. The benefits of being an agency manager in a small agency is managing all aspects of a project hands-on.
FCB Groups’ original website lacked warmth, it also lacked a clear explanation of who they were and what they had on offer. I scrutinised the business model and worked with the client to break down their approach and target clientele. The results speak for themselves.
The old FCB Group website lacked humanity. On this site we wanted to put a face to the service. We did this by assigning contacts to each service offering, so when users make that click or call, they are put in touch with the actual expert they require.
We didn’t want to just force-feed users static content, we wanted related content to complement and reinforce the company’s expertise. We set up a tagging structure site wide which dynamically pulls individual experts, case studies, news articles and events into very specific pages. We not only encourage lead generation through out the user’s browser experience, but offer them helpful information. FCB is a true thought leader in their field and the website promotes this.